[gbog]

> luxury car > "When we created this car, we really tried to make you feel comfortable, treated well and respected"

Do you really believe that? Do you think that cheaper car makers try to make me feel unconfortable, treated badly, etc.? Or at least don't care about it?

I think the most part of this feeling could very well be some suggested feeling. You buy an expensive car, therefore it must be good, and the ads say nothing else, so you feel comfortable because you have been told you should.

Many recent luxury cars do not give a damm for the owners convenience, it shows very well in the fact that most do not have a simple audio plug so you can plug your ipod or phone. Just like we have been told the chemical smell they add on detergents is the smell of clean clothes, and just like we are told that the more toothpaste we put on the brush the cleaner the teeth (in fact, only the brushing is useful, no toothpaste at all is ok too).

[bulltale]

There is fine line between creating a positive experience for the end user, and suggesting a positive experience. Some examples:

Cars: No, cheaper car makers will not degrade the experience, but they will direct less attention to the perceived experience by the end user, also because their margin is lower. Your point about the audio plug: It annoys me too, but this depends on the target audience. Do they value an audio plug over a clean dashboard? Toothpaste: Here a false claim is made. That does not convey respect to the user at all.

What complicates these discussions is that, for example on HN, they are discussed with people who often value features over a smooth experience. But I argue, that for the average high income user, the experience, the treatment is an important factor, next to features.

And to come back to the OP, treating your users properly will enhance the value of your application to this group.

[gbog]

> Do they value an audio plug over a clean dashboard?

"Clean dashboard" is the apparent reason, but there is in fact no difficulty to have a clean dashboard with an audio plug, or put the plug in the gunbox.

There is another reason behind it, an industry agreement, a friend working in this field evocated it in front of me. They just really do not care if it is convenient or not.

Other examples: In supermarket, they put the water bottle packs near the end, because they do not want clients to come, buy a trolley of water, and go home. (It is like that in France, not sure in US) So everyone is extremely annoyed and has to put water packs over eggs, strawberries, clothes, and many other fragile stuff.

Next example: we are told that files are "inconvenient and messy" and many UX guys swallowed it straight. But it is just a big lie. Files are badly needed in Apple products, and I heard some are uplownloading their pdf attachements through dropbox just to use them on their phone or tablets.

Back to cars: I own a Suzuki minivan, very cheap, but in many way more confortable than my previous car (a WV Golf) just because the seat is higher on the road and the inside volume is much bigger. Real comfort is not made of leather and crafted door sounds (yes, cars door slping sound is crafted carefuly), it is made of room around the head and further view on the road.

Back to the OP: treating your users properly is obviously good, but adding too much sweetener on error messages is not the way to treat them properly.