[amikazmi]

You should call the article "How My Business Failed", because that what it was.

If I opened a restaurant, even if on a new set of dishes, no one will call it a start-up, and it can be a huge business.

PG: "A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of "exit." The only essential thing is growth. Everything else we associate with startups follows from growth."