[trvlngwlbry]

Out of curiosity, where does all the used shrink wrap go when winter is over? I'm picturing a whole house's worth of plastic wrap ending up in a landfill or floating its way out to trash island in the middle of the Pacific Ocean, and it makes me throw up a little bit in my mouth.

Anyway, thanks for sharing the story -- a good case study to learn from -- but I hope for the sake of humanity that this business of shrink-wrapping boats and houses is a thing of the past.

[orangethirty]

It is recyclable. The clients would put the plastic in a special recycling bag. I love my planet too much to damage it like that. Even so, that I stopped driving my truck and now cycle everywhere.

[kaliblack]

An important part of any business model is how to deal with by-products (aka waste).

[Tloewald]

I wish this were true, but it doesn't seem to have adversely affected roughly all startups in the history of business.

[kaliblack]

Apart from all the industries, services and products that exist because of by-products and waste, you are correct. Businesses don't have to worry about waste and can still be successful. However, I'd argue that eating healthy and exercising is an important part of any life. You can still have a good life if you don't, but the benefits are well documented and very clear.