[kvb]

Sure, there are definitely benefits to tracking, and if TV advertisers could do it I'm sure they would. I just wanted to address the contention that DNT implied that ads would be blocked. And I wonder how much benefit tracking cookies really have - even without them you can target based on a site's rough demographics, just not on a particular user's. Personally I find it creepy when ads follow me around after searching for a product, for instance.