[pdkp]

Except, the bandwidth has already been paid for, at least twice.

Once by the consumer by way of a monthly internet bill and once by the content provider(website) in the way of their hosting/bandwidth costs.

It is not clear by the ISP's name(Free) whether or how much they are charging for internet access. negrit seems to suggest that this ISP has a fairly aggressive pricing model.

However, if the cost of people actually using their internet access, especially just to browse websites, is too much for Free, they should look to their pricing model or consider upgrading their networks, as opposed to trying to extort(or at least block) advertisers.

As you mention, this ends up being a much bigger issue in regards to net neutrality. For now, it is just youtube that is using 'too much' bandwidth, but blocking that will only mean other sites will take its place as bandwidth hogs.

Hopefully this will result in discussions to finding a fairer solution, but I believe that should involve upgrading infrastructure and providing better service, rather than blocking sites like youtube or netflix.