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by pukka_my 4921 days ago
from the POV of a design researcher/strategist, this is a pretty typical if oversimplified process

1) find a problem through user research 2) asess scope & scale (is this a big problem? does it impact a lot of people?) 3) identify what the successful experience would include (more/less interpersonal interaction? faster or more leisurely? high energy or soothing?) 4) create divergent solutions, filter to find ones that work and might actually be profitable