[felipe]

This is an excellent concept that targets a real pain-point I faced many times, which is: How to properly lay-out or template emails without the pain of actually sending transactional emails through SMTP and looking at them in the client (Gmail, mobile, etc...). This also prevents designers and programmers to collaborate, so your concept would allow designers and marketeers to design and change email layouts independently from the programmer, which is another pain-point for non-developers.

Having said that, it seems that you expect the app to use your SMTP, and IMHO that's a deal-breaker. Once an app or company is already using a SMTP provider, changing to an unknown one (which could impact deliverability and so on) is a deal-breaker. However, if you provide a tool that somehow the marketing dept can change templates which then the developers can somehow fetch into the source codebase, now that would be (I think) a good value.

I am a software developer (not a designer nor marketeer) so I may not be the target user for this tool, but I think it would be valuable for developers too.

[bialecki]

Sorry, I think there's some confusion (you're not the first person). This tool is just to create the HTML. Our subscription email service allows you to send email, but the email creator is just for creating templates. Basically we took a feature and made it public and free -- our way of trying to make email a little better for everyone.

Create your template, save it, copy the HTML, and do with it what you want.

We're also talking with some email as a service companies about how we can integrate this with their service/app.

[felipe]

That's excellent! I got confused because as I was looking at your web site I saw the "Pricing" link at the bottom and assumed that was the price of the tool. Maybe you could create a separate web site to help clarify this point?

[bialecki]

We probably should. You'll notice there's no pricing link in the header. That was our quick hack for this launch. ;)