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by calbear81
4913 days ago
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I've been using Perfect Audience for Room 77 for a bit over a month or two now and I have some feedback to share as well. - I appreciate the much better UI for managing campaigns and the funding/billing was all very clear. Kudos for creating an intuitive and simple UI. - I think the CPA metrics should be broken out into click conversions only and click + view conversions as the view conversions are frankly much less attributable without doing an attribution modeling study. You also run into issues around double counting with any other retargeting or display platforms I might be using. Wish List - I'm moving my budgets on display more towards vendors who are providing more support for dynamic ads (feed inclusion, API integration) such as Criteo and Triggit which promises to use information about the products a user was interested in to create more targeted ads that deliver higher CTRs and more relevance. - Maybe I'm missing it but can I adjust frequency caps myself to specific rules like "no more than 7 ads in a 24 hour period" etc.? |
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1. Re: CPA reporting, we do break those numbers out in the campaigns table down below your main reporting graph. Sorry that's not more clearly labeled!
2. Re: Dynamic ads, that's not something we have in the main self-service app that you're using but it is something we offer folks who commit to minimums.
3. Re: Frequency caps. We set sane frequency caps automatically and adjust them over time for self-service customers. This protects our brand and the advertiser's! For folks who commit to minimum spends we can give over full control of those settings if desired.
Happy to chat anytime this week about getting you squared away on these fronts. I just wrote to the e-mail address attached to your account to see if we can chat. Feel free to ping me at brad@perfectaudience.com if that's easier.