[Steko]

There's a subtle difference between a companies prices and taxes. If I only bought from one store every week and for 10 years I paid $1 for a loaf of bread and one day the bread cost $2 I would still feel justified in calling that a 100% price hike regardless of whether they had announced that the $1 price was temporary 10 years ago. I'll admit there's some wiggle room to argue price hike or not but I don't feel as if I'm the one jumping through all the hoops to make my case.

Full disclosure: I normally pay around $4 for a loaf of bread.