[ryana]

"In douchey-business-guy fashion he tries to put an entire community of transdisciplinary people in their place"

I think his point is also that this type of thing is not just accepted, but encouraged within engineering circles when talking about business people.

But yes, it wasn't delivered very well and the confrontational nature of it will mean that a lot of people who would do well to heed its advice will immediately turn defensive and get nothing from it.