[Steko]

"It's well known that Android has overtaken iOS in terms of the base OS. "

This is not well known, although it's an opinion often voiced here.

"Why shouldn't content producers do the same?"

Because they are not utopian technologists? This article is about a content producer that invested in Android yet failed. Instead of talking about how the content producers need to do more, we should be talking about why this effort failed.

Here's a start: when you buy an iphone today the Newsstand is one of a handful of Apps you start with. It's featured and people click on it and then many of them start buying and consuming content. What is the competing experience on Android? I assume there's no equivalent to the standalone Newsstand App installed by default on the phone. I assume they hit Play, which incidentally is terribly named and many customers never click on ever because they think it only leads to pokemon. Then they have to know that Magazines on their Device are a thing now and find them on which may be easy or hard in Play but is still an order of magnitude harder than it is on iOS.