[mrgoldenbrown]

Does Google have to pay the NYT for each link to a NYT page in their search results? I doubt it. That is what the Irish papers are proposing. The NYT has decided that Google traffic is so important, they will let users access their content for free if they come from a Google results page. That to me reinforces the idea that charging people to link to you is self defeating.

[snogglethorpe]

Yup. The NYT paywall is quite "leaky" in general, and it seems that the paper is not particularly bothered by this; you can easily play simple URL or cookie games to avoid the paywall, and this hasn't changed in ages. Their web team is very good, and it's pretty certain they're aware of all this.

In other words, it appears that the paywall is intended not so much to prevent people from reading the paper free, as it is to remind people "hey this is a great world-class paper, if you read it a lot, how about a subscription?" I routinely go around the paywall, but I always end up seeing the "hey subscribe" reminder first...

It's a subtle and risky game to be sure, but they appear to be playing it better than most.