[avalore]

Not sure about 2, or 3, but the interface could definitely do with some work. Screenshots are a big part of convincing potential users to download your app (once they've found it on the app store).

From a dev point of view it looks lazy (a jqm/phonegap app, using the standard theme with a few colour changes). I wouldn't download it because I'd assume the same amount of effort has gone into the functionality as the interface (not much).

From the average public point of view it doesn't look like a normal iOS app. Rightly or wrongly, design of the interface plays a big part in the success of a mobile app (at least for iOS apps anyway).

Of course, this is assuming that there are users out there who want an app like this and are finding it on the app store.