Same as above - get a native English-speaker (or if you have one, get a new one with more professional writing experience) to redo your copy.
Also clarify who your product is aimed at. Is this something I as a consumer sign-up for, or something that merchants sign up for and then provide to their customers? Of your eight reasons I should sign up, for of them are essentially the same thing ("you don't have to print anything") measured in different ways.
If it's merchant-focused (which I think it is), show an example of how to integrate with an existing POS system, and that you have a one-button pre-made system to do this. As an SBO, my core competency isn't programming against an API, and it isn't paying for a contractor do it do for me - it's selling stuff. If you want me to add this to my existing sales workflow, it needs to be beyond easy.
Add more detail about what exactly your product does, aside from provide electronic receipts. How do I make these receipts? Can I as a business owner customize them? What kind of reporting do I get? Similarly, add some screenshots/action shots. Right now the only meaningful bit is one screen of an iPhone app (I see nothing that you've customized on the iPad there), which is small, unclear, doesn't follow the Apple UX guidelines, and doesn't have the same look-and-feel of most other iPhone apps I have.
Once you've done all that and convinced me that I'd like to sign up, make it easier to do so. From the main login page, I have to find a link in the Bootstrap header (which has low contrast against its backdrop, then click a tab, and then enter my information.
Also clarify who your product is aimed at. Is this something I as a consumer sign-up for, or something that merchants sign up for and then provide to their customers? Of your eight reasons I should sign up, for of them are essentially the same thing ("you don't have to print anything") measured in different ways.
If it's merchant-focused (which I think it is), show an example of how to integrate with an existing POS system, and that you have a one-button pre-made system to do this. As an SBO, my core competency isn't programming against an API, and it isn't paying for a contractor do it do for me - it's selling stuff. If you want me to add this to my existing sales workflow, it needs to be beyond easy.
Add more detail about what exactly your product does, aside from provide electronic receipts. How do I make these receipts? Can I as a business owner customize them? What kind of reporting do I get? Similarly, add some screenshots/action shots. Right now the only meaningful bit is one screen of an iPhone app (I see nothing that you've customized on the iPad there), which is small, unclear, doesn't follow the Apple UX guidelines, and doesn't have the same look-and-feel of most other iPhone apps I have.
Once you've done all that and convinced me that I'd like to sign up, make it easier to do so. From the main login page, I have to find a link in the Bootstrap header (which has low contrast against its backdrop, then click a tab, and then enter my information.