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by alexqgb
4913 days ago
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Of course there are scenarios where the app could be better. That's not the point. The point is that nag screens suck, people strongly dislike them, and if you actually do have a mobile app that's much better than the web app, there are better ways of promoting it. Because here's the thing: when people see a pop up of any kind, they reflexively think "fuck you". And it doesn't take a marketing genius to realize that priming people in this fashion isn't the best opening move. It's like stroking a cat backwards; the simple rule is "Don't do this." The correct approach is to start by provide people with what they want, the the form they request, without interruptions, redirects, etc. Make them happy before you try to sell them anything. Not until they're satisfied should you insert a plug for your mobile app. Knowing that you'll be taking up valuable screen space, make sure the app really is much better than the web app. Then tell people that it's much better, and that you think they'll really like it for this reason. And that's it. Give people what they want, don't be a dick, and you're golden. |
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I was just calling out dpe82's absurd absolute statement that they suck because all apps "do little to nothing to add to the content or user experience"... Implying that if they the app did offer substantially more, then it would all somehow be acceptable.