[drivebyacct2]

Yes, a hundred times, yes. I've watched a company build a Flex app two years ago. "Why not use Web tech". Then they (several years late) decided they needed to jump on the iOS bandwagon (this, at the point that their target market was surely starting to tip to Android majority), and within the last 4 months have started working on a web app to get Android, iOS and Windows 8. So, so, so much duplicated effort. I've watched a very similar pattern play out at a local startup company as well. Even more painfully they designed their own awkward middle-layer to try to abstract out differences between iOS and Android.

The problem is with higher-ups that are on the backside of trends but also think it needs to be a priority to do it soon... Okay.