[jamesmcn]

I learned about Google a decade ago when "worse than satan himself" brought up either Bill Gates or Microsoft. I worked at Microsoft at the time. Everyone I knew thought it was hilarious, and it spread through the company like wildfire. Within a week or two, everyone was using Google as their default search engine.

(I may be mis-remembering the exact search string, but it was something like that. Keep in mind that Bill's philanthropy had not become public at that time.)