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by jiggy2011 4922 days ago
Sadly this is probably a business decision and not a user experience decision. If I know I'm going to have my website there every time you tap to your homescreen or do a search on your phone I know that I'm probably more likely to convert you.
2 comments

For as long as interstitial and modal app-begging has been going on, I've wondered if they're measuring their bounce rates. Something tells me maybe the people in charge of the business decision are the same people reporting the technique's efficacy, and they're hiding the numbers that would get the plug pulled on this garbage.
Users aren't going to convert because they want to do you a favor. These "download our app" prompts feel like a beg for a favor.
You underestimate the gullible sheepishness of mass media consumers.
You overestimate the commitment, and therefore value, of mass media consumers.