[jeffool]

Many years ago I read Coercion by Douglas Rushkoff. I expect most of you will find that a public school primer of advertising, but considering it was 2000 and I was fresh out of high school, it was my start to a much more critical way of thinking that I still value today.

I care a lot more now about how I give away my eyeballs and info, knowing what's being done with them. That's not to say I'm some nutjob who lies on every form or doesn't sign up for everything. I'm just aware of, say, seating in restaurants, or brand placement on items/film, or even now, sign up for online services.

I want ads that are tailored to me, and I may be interested in. I do not want ads that are seemingly random or seemingly say people enjoying brand that they really don't. I like Hulu's and Google's advertising. I don't like Facebook's or Twitter's.