[albertsun]

A few bits of advice from a journalist who has covered technology before.

First, read as many blogs and publications that cover the field your app is in as possible and start paying attention to the bylines and names of the writers you have written about related products. Few things irritate a journalist more than getting pitches directed to the wrong place. An email saying something like, "I enjoyed your piece about X, here's what I thought of it. By the way, I'm working on a cool project that does (related Y), would you be interested in finding out more?" will generally be well received.

Press releases style emails can also work, but keep in mind, we're used to getting those shoveled at us through a mailing list, so it'll be much less likely to draw attention than a personalized note.

Either way, keep it short and simple. Explain what your product does CLEARLY in the first sentence. Don't use superlatives or make outlandish claims. I can't stress this point enough. If a press release goes on about how a product will "revolutionize this" or "reinvent that" without specifics, it's headed for the spam pile. Don't include canned quotes or statements. If we're interested in finding out more, we'll get in touch. So do include as much contact information as you can.

[ucdaz]

Thanks! That's great advice!