[karolisd]

How do you measure PR and branding effects?

If you aren't controlling for variables, it isn't very scientific. It's possible to run multiple tests at the same time and test different things, but you need to be able to isolate what you're measuring and be able to measure something that's statistically significant.

[mistercheese]

Pretty much every test we run has the potential to effect user engagement, so I would suspect unless isolated it's a lost cause. What's more interesting to me is how to measure perhaps how bad branding has lost consumer confidence and the effect on sales thereafter.

It's easy to measure drop off in a funnel, but harder to measure customers who refuse to even enter the funnel due to bad brand. Is there some way of capturing that?