[darkxanthos]

Start with what does "winning" look like and then work backwards from there until you feel you have enough visibility.

What you measure will be completely up to your strategy.

[ramiyer21a]

Thanks for your advise. Makes sense. One of the problems was to figure out what "winning" looks like. We have a sense of what we need to achieve and are driving towards that goal. But would like to make sure are not missing anything.