[grantph]

A good tagline is like much most marketing. Lots of experiments with split testing of multiple taglines to see which one the market responds to the most.

As for the comments regarding branding, branding should be always done in-house without an agency. There's a misconception that outsourcing marketing is a good idea but often, the outsourced company doesn't know your business as well as you do. Read the Marketing Game by Eric Shulz(marketing for Coca Cola and Disney). He has some clear opinions about outside agencies. http://www.ericschulz.com/

[PeterThomson]

Eric has some great stuff. He and I disagree on getting expert advice, but we agree about being as practical and pragmatic as possible when creating marketing for a new product: http://www.ericschulz.com/1/post/2012/05/make-your-package-s... I love his stuff.

[justinchen]

Many entrepreneurs use our PickFu service to split test taglines as they iterate on variations.

http://www.pickfu.com

[grantph]

Does PickFu allow inplace split testing like Google Analytics?

It seems to be more an independent polling service. My idea of split testing is to always be inplace so the user doesn't realize they're being tested.

[justinchen]

It's more of a polling service that gives you a kind of instant focus group. You ask a question, we'll give you the answers.

[aledalgrande]

Wow that's a good tip, will make sure to read it thanks.