[codexnight]

Well judging by the budget companies like Facebook, Google, Microsoft and so on have, they could theoretically copy almost anything and render startups and/or existing companies useless.Should we all give up on creating startups?No, definitely not.

Snapchat made a crucial error when they decided to refuse acquisition by facebook.I don't know what they were thinking.They should've analyzed the situation beforehand.They had no real leverage to refuse it.

On a side note, Facebook is powerful because we empower it.We could say it is an identity database and it is used by 800 mil people if not more.Also it is addictive to most of them.So in conclusion it's easier for users to just add something related to their already well established page.