[baddox]

Presumably that's only the case if you choose to associate higher frame rates with television, since television is traditionally shown at higher frame rates. But this association is problematic. It's analogous to resisting faster Internet speeds because you didn't enjoy college and you associate fast Internet with being in college since your college used to be the only place where you had fast Internet.

[pretoriusB]

Your analogy breaks in that we hate the "soap opera" look EVEN in soap operas and even if we happen to like soap operas (which I occasionally do).

It's not that we associate the HFR look with a bad thing and thus we think it's bad "by association".

It's that we think the HFR look is bad in itself.

[baddox]

I don't universally hate soap operas or the soap opera look, and I do think the association made by most people is simply that soap operas tend to be low budget while also being shown at 60 Hz. I believe the fundamental reason for bad-looking soap operas is the low budgets. They are 60 Hz because that's just how television has worked for a very long time.