[ghaff]

The funny thing is that Canon, in particular, pretty much stumbled into pro/prosumer video and has done very well with it. Whether it causes itself harm by starting to try to deliberately segment its video and stills/prosumer video market remains to be seen.

But, yeah, they weren't aiming for the sports video market and they don't especially have a brand there. Actually, neither Nikon nor Canon have an especial brand in even waterproof cameras. (Canon does have one--only recently updated--Nikon AFAIK does not.) The point about getting out of bed in the morning is probably relevant. You get to a certain size of company and even large niches aren't especially interesting.