[jameszol]

Organic search drives 7 out of 10 visits?

I'm a little skeptical of that statistic.

I wish Outbrain had updated reports that I could use (I wasn't able to find any;) however, pulling from an older study from 2011, they reported Search and Social numbers that seem very different than what Conductor's study dictates. Search was at 40% and Social was at 14% for their top 150 Publishers at the time. [1] If search more than doubled in 18 months, there would be quite a bit of coverage on such a substantial gain. I've had my head down to work for a while, so maybe I missed the undoubted hype that would have surrounded such a gain?

I do believe the idea that the 'fat head' drives the majority of traffic. I'm simply questioning the accuracy of the breakdown of referring traffic sources.

[1] http://www.outbrain.com/blog/2011/08/content-sites-refer-tra...