I think they have a pretty solid plan. They understand ecosystems, such as why they developed multiple types of desktop software to cater to different needs in/for the creative community.
It transitioned people to using the same suite of products, which I think is huge for the creative industry at large; particularly with making it easier to transfer files from person to person for collaboration, delivery, etc.. Remember when some designers used Photoshop, some Fireworks, and some Corel Draw?