[stdbrouw]

I don't really see how Mashable's UI is in any way new or different. The same sidebar overdose and jumble of unrelated content thrown together on a page. Maybe it's just wishful thinking on my part, but eventually I think publishers will figure out that simpler is better. (Also see http://dashes.com/anil/2012/08/stop-publishing-web-pages.htm...) And Quartz, although there's a couple of kinks in their app, is a step in that direction.

Also, you're probably not their target audience. For someone who reads business news, those "spammy" topic titles you talk about are all things e.g. a Wall Street Journal reader is familiar with and cares about.

[king_magic]

I'm not far off from their target audience. I am a frequent reader of WSJ and other similar publications, and when I see a "low interests rate" title (especially without additional context), I still think of the crappy spam ads you see on msnbc.com or cnn.com.

RE: mashable, to each their own, I personally like the layout; I thought it was pretty simple. 3 columns, more detail as you go left to right.

Though I do agree on the sidebar overdose. I dislike that.