Well, I can't see how "killing elephants" is different than "exploiting the natives; killing rare animals".
Safari is phonetically a very nice name, however it still bears negative connotations. At least for some people.
Great names often have some negative connotations.
Caterpillar is such an excellent name, that almost everybody remembers it once they have seen it. That can't be said about many other building machinery brands. But you can bet that when that name was proposed, somebody raised objections because "you can't name our powerful machines after an insect"
Virgin Airlines has very negative connotations ("Virgin communicates that we are inexperienced and not safe to fly, and that's a show-stopper in airline industry, Mr. Branson. shouldn't we consider another brand for our airline subsidiary?")
It takes balls to pick a great brand name, because almost all names have minus sides.
Just an FYI, you do know that the Virgin Group has been around a lot longer than the airline company right?
The brand name "Virgin" arose when Branson and a partner were starting their first business, a record shop. They considered themselves virgins in business.
Yes. I've read a couple of books by Sir Branson. Virgin Airlines was used by Igor Branding agency in their naming guide of something that somebody might object even if Virgin prefix is an obvious choice for any Branson's company
In part the "bad" name helped to spread the word of the product initially; it was a hook for many stories that would otherwise not have been written IMO. Thousands of media outlets poked fun at it all the while informing the world about a revolutionary new Nintendo system.
Caterpillar is such an excellent name, that almost everybody remembers it once they have seen it. That can't be said about many other building machinery brands. But you can bet that when that name was proposed, somebody raised objections because "you can't name our powerful machines after an insect"
Virgin Airlines has very negative connotations ("Virgin communicates that we are inexperienced and not safe to fly, and that's a show-stopper in airline industry, Mr. Branson. shouldn't we consider another brand for our airline subsidiary?")
It takes balls to pick a great brand name, because almost all names have minus sides.