Hi Xal,
I'm on your site right now and it says you charge a transaction fee. http://imgur.com/eXbZp - So essentially I'm getting dinged ~2.9% from Stripe and another 2% + software fees from Shopify... effective transaction fee ~5%.
Cant wait till internet tax + state tax takes effect. :)
His point is that you make it seem like there is no choice but to pay a fee. As your own screenshot shows, this is not the case, the premium plan offered for $179/mo charges no transaction fee. The cheaper ones do because, duh, they have to pay their bills one way or the other. The exercise is left to the reader as to which plan makes the most sense economically for your company based on the amount of business you're doing. But you're guaranteed to never be paying more than $179/mo in transaction fees unless you suck at picking the right plan (and I assume they're easy to switch between).
That's what he said - there is a transaction fee on the lower plans, but when you reach $179 it'd be cheaper to upgrade to the unlimited plan which has no transaction fee.