[danilocampos]

Oh, I disagree completely. I love the serendipity of this story far more than if it were just a viral stunt on the part of Disney, U Chicago, or anyone else. Something entirely mundane became something extraordinary for everyone to enjoy.

I'm going to call that a win.

[polyfractal]

That's actually a very good point. I rescind my original disappointment. It was a pretty cool story that emerged out of something as simple as a postal mishap.

[snogglethorpe]

and the resolution is great too:

"Paul has graciously let us know that he will make the intended recipient a new journal, and that we are welcome to keep this one— thanks, Paul! It will find its home either in the Oriental Institute at UChicago or the Special Collections at the Regenstein Library because, as many have noted, “It belongs in a museum!”. "

It will be simply too cool if it ends up in the Oriental Institute!

[dredmorbius]

Paul has just had epic incidental marketing.