[arscan]

I hate to be negative, but for an article on growth hackers, this spends very little time describing what growth hackers do (the role). Sure, it covers a couple of examples of how marketing is evolving into new mediums, but it doesn't tell how growth hackers play a part in that. For the violin example, is the author implying that growth hackers would come up with that better marketing strategy (help kids get into college)? For the Amazon example, is the author implying that growth hackers would come up with the policy of having all engineers write a press release of their product before building it? If so, then I don't really see how thats any different than traditional marketing / product development.

The article has a reference that I think does a much better job describing the role:

http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an...

[ryanholiday]

To be fair (as the guy who did the article), I didn't choose the headline. The article isn't really about growth hacking, it's about a better way of thinking about marketing--which growth hackers are one example of.

But headline/article disagreement is just a reality of web journalism I suppose we have to get used to.

[arscan]

Ah, my apologies. It is good content otherwise; I just had different expectations given the headline.

[ryanholiday]

Apologies on my end sir! I hate that as much as anyone

[indiecore]

>then I don't really see how thats any different than traditional marketing / product development.

Bingo