[soneill]

It's easy to say you're passionate about a product, but how are you expressing that? Do you know the ins and outs of their product? Their market? Have you researched their competitors? The point I'm trying to make is that passion is great, but showing that you've turned that passion onto the needs of the position you're seeking is better. If you're looking for a technical position, get as deep into the technical nature and differentiators between their product and competitors. If it's marketing, talk about key demographics, key markets, etc. At the end of the day, you want to show them that while that college grad may come in and give them X level of production versus your (0.5)X on day 1, by day 50 you'll be at 2X while that grad is still at X. That's all you can do.