[digeridoo]

The website in question might not have proper Cache-Control headers, so the page may have never gone into the cache.

[danvideo]

But the question still remains why would Cloud Flare advertise this?

[nollidge]

Right. It's like: "CloudFlare caches things for you! Except for this thing here. But you can probably picture how great it is!"

[samatman]

It would appear that in this case, advertising it allowed the user to fix the problem. It's a trade-off, certainly.

It also means I've now heard of Cloud Flare.