[peterhost]

"You can't loose what you don't have"

Like privacy, like knowing you're being a product, like helping facebook, google and pals map you, your friends, your friend's dog,...

Seriously...

A smartphone is a tracking device that can make calls. An app is a tracking sotftware that can display pictures.

That's what you lose. Maybe people don't care, but i guess that if they had a chance to understand what's really at stake, they would care and reconsider.

Nothing is free. At least in the earlier days of the web people understood that, because everyone payed some sort of bill. And bills without hidden costs, sortof help people think what it is they are (or are not) paying for.