[Quarrelsome]

far too often people care about things for purpose, not because they care. There are things of equal sorrow that don't get cared for because it serves no purpose. If your cause isn't ammunition for something that people already want to do then it will struggle to gain traction.

For example, nobody cared about data centre water or electricity use when it was serving us up cat pictures. Collectively the past 20 years of doing that is still significantly more use than AI data centres so far. We suddenly care about it because its anti-AI ammunition, not because we care.