[narenrulz]

This is exactly the problem with passbook. User has to learn a new 'hack' to make his passbook useful.. Why does the user have to click 'Add to passbook' button from his email when Apple can scrape our email and surface the information directly?

[chrisringrose]

If the ticket's purchased on the iPhone in a browser, the developer could make Passbook pop up right then and there. The complication is getting tickets on the iPhone that were purchased on other platforms. Yes, email would solve this, and Apple probably will implement something like it. For now, one extra click in an email is a solution.

[narenrulz]

yeah..Apple is all about removing those 'one-extra-steps' for us.I just wonder why it wasn't integrated with email from the start!