Is it just me or are these video models only actual use case is misinformation and spam? Sure they show us quirky and whimsy samples on the release page, but does anyone really believe that?
I think that will remain the use case of these tools as long as it is still so easy to tell they don't represent reality very well. Maybe that's a good thing, maybe we're not ready for a world where any video longer than a brief clip is indistinguishable from reality.
Also, much of the promotion of these tools come from a population of people unhappy with the current state of the real content creation industry that use real footage and real people because AI movie promoters see traditional media as mainly propaganda machines anyway, so these tools sort help level the playing field.
There are thriving Ai video communities who are trying to replicate big budget productions with indie resources. Look up Gossip Goblin. There's a parallel explosion of memes at the same time, like Balenciaga Harry Potter
Only if you don’t think about it for more than two or three seconds. Then you remember deepfake revenge porn and elon musk style child sexual material.
I get entertainment value out of watching the videos other haves created. I hear of educators creating educational value from the videos they make as it allows them to make higher quality explanations.
I've been having some similar thoughts lately about some application spaces being more harmful than others.
Coding, for example, seems somewhat benign, because code has to fulfil clear metrics: Either it works or it doesn't. Either it performs or it doesn't. As long as you are able to provide those metrics, you can to some extent treat it as a black box without losing much from a system view (lifecycle, long-term maintenance, keeping things working, broader qualified efficiency like re-use are of course other stories).
But on the other hand, delegating decision-making and thinking to models feels plain harmful to me. I have so many stories around me from office settings these days: "We have to pre-pone meeting XYZ, and we don't have enough time to prepare, so I made this AI analysis <power point deck>". This was then mis-prompted to fit a foregone conclusion, no one has time to do it or capacity to refute a 2000 word slop deck (except by slopping back), and crazy stuff becomes plan of record. This is really going to be a problem for organizations ...
It's just you. Any director, storyteller, or filmmaker can see the potential here to realize scenes that simply wouldn't be possible otherwise. But indeed there's plenty of slop coming out too.
Also, much of the promotion of these tools come from a population of people unhappy with the current state of the real content creation industry that use real footage and real people because AI movie promoters see traditional media as mainly propaganda machines anyway, so these tools sort help level the playing field.