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by pie_flavor
11 hours ago
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It is not proof of collusion that they abandoned bespoke hardware right as consumer hardware was getting good. That is exactly when you want to abandon bespoke hardware. It is not proof of collusion that neither one lowered prices for the cheaper tech. Both were trying to appease shareholders who were sick of the massive up front capital investment that heavily subsidized hardware caused. Again: both had the same incentives, and so independently came to the same conclusions. If they were colluding, Xbox wouldn't've declaratively lost that generation, and with the department on fire today and in danger of being restructured, Sharma would right now be executing one of these strategies you are saying is a smart idea. The world is not full of conspiracies. You will understand it much better if you look for the actual reason things happen. |
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- Retail vs customized hardware has nothing whatsoever to do with subsidized or not. You can have subsidized retail hardware, or custom hardware sold for profit.
- Agreeing to collude on one issue that is mutually beneficial does not preclude competition in other ways.
- There have been tens of thousands lawsuits related to price-fixing and other anti-competitive behavior by corporations, and an unknowable of actions that were carried out with no consequences whatsoever, like this one. It happens constantly, because it's highly profitable and the consequences even when caught tend to be negligible.
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Back to words: Sony and Microsoft were in a prisoner's dilemma with regards to subsidization and high end hardware. If they both collude, then they both see major profit increases and live happily ever after. But if either of them actually competed then they'd end up crushing the other one and take the market, at least in large part, for themselves.
In a competitive environment, this is precisely why you saw heavily subsidized high end hardware be the norm for consoles for decades. Neither could risk the possibility of not subsidizing. Then suddenly Microsoft and Sony stop doing so at the exact same time. It was both extremely overt but also impossible to prove so long as they didn't leave a paper trail.