[voakbasda]

What a spectacularly efficient means to devalue a once “premium” brand. I guess “good will” didn’t get its own line item on their balance sheet.

[immawizard]

It's on page 46 https://www.bmwgroup.com/content/dam/grpw/websites/bmwgroup_...

[vineyardmike]

Goodwill is supposedly €1.504B.

[inigyou]

Goodwill measures, IIRC, the difference between the value of a company's material assets and its market cap.

[bequanna]

Beyond Gen X, does anyone younger consider BMW a luxury brand?