[dzhiurgis]

It’s not forced. You have to click icon. Not the smartest move, but not exactly ominous. Plenty of other bad software decisions in bmw.

[jtokoph]

The most evil part of this is that drivers have been conditioned to click on these “surprise waiting for you” notifications. BMW usually had fairly cute holiday animations that were a fun surprise. I actually looked forward to them until I got bamboozled by this one…

[Barbing]

Sounds like it is forced and it’s an entire banner. Imagine the click-through rate on something your car shows you compared to your average ad.