[pseudohadamard]

Red Bull is a triumph of marketing over... well, everything else. It's not just, from TFA:

  For more than a decade, Red Bull paid hundreds of thousands of dollars for university professors to conduct research that has been favorable to the energy drink industry

it goes back well before that. It comes in a small can so it must be more potent than everyone else's sugary fizz, it costs more than everyone else's sugary fizz so it must be better, it tastes like ass so there must be some health or energy benefit to it, and taurine is about to be banned because it's so... so... well something, so get it now. Its success has been the subject of numerous studies by psychologists and behavioral economists.

The reason why drinks mixing caffeine and alcohol have often been banned is that, in studies not funded by Red Bull, there's a clear connection between that and higher car accident and sexual assault rates.