[nunez]

That is in response to an actual trend. Alcohol has fallen out of favor these last few years.

[arpinum]

It's a response to laws that prohibit advertising of alcohol in certain countries at certain times of the day. There may be a trend towards these products, but the prohibition prompted the advertising change.

[mejutoco]

Look at diageo stocks over 5 years, for ex. It is a real trend that people drink less in general: boomers the least, then genz.