[dmurray]

I was at the World Series of Poker when this change was made.

The major sites had anticipated the decision not to allow sponsorship by "real money" gambling sites and had registered their .net equivalents. Pokerstars.net, fulltiltpoker.net, etc.

.net stickers were printed in dozens of different colours, backgrounds, fonts, and players were instructed to take a .net sticker that most closely matched their branded clothing.

Of course, not everyone had their ducks in a row for the decision, and some of the domain names were still available. An enterprising entrepreneur registered Paddypowerpoker.net, and perhaps others, and turned it into a porn site.