[ryandrake]

Businesses fake urgency all the time. I guess I have never worked in any of these 'high stakes' companies. My whole career, everything was reportedly urgent, but when you missed the deadline, nobody dies, nobody got fired, you just slipped a little and leadership pretended even more urgency. And if you slipped a lot, people got burned out and quit and leadership would institute 'war rooms' and 'crunch time'. And if you slipped a hell of a lot, the project would probably get canceled and the rest of the team was absorbed into various other projects. Nothing matters, the company's stock goes up and down randomly--having nothing to do with your project's failure or success, yet the message from above is always "FAST FAST RUSH URGENT!!!"

[Verdex]

It has to be done by next week.

Here it is. It is done.

Great, now we put it on a shelf and ignore it for 6 months.

From my perspective, every time.

Edit: the last time this happened to me, they later revealed that it was going to be shelved for a year.