[johnfn]

Companies post deeply embarrassing eng blogs all the time. See: every post about downtime or a security incident ever.

[sneak]

Wrong. These are always humblebrags about how good their ability to learn from their mistakes is, and how robust they were before, and how they are even more robust now.

The ones that are "deeply embarrassing" simply aren't posted.

[johnfn]

AWS never "humblebrags" about an outage. No blog post looks as good as an extra 9.