[jreynar]

I 100% agree with this (and remember Bob from my time at Facebook, too!). Picking the right problem matters, but I also think there's an underlying quest for status that leads to a lot of productivity theatre.

People think -- and rightly in some environments -- that being busy will ensure they're valued. There's no better way to keep yourself busy than to insist on a new tool and become responsible for keeping the data in it up to date. Notion used properly can be invaluable but I've advised a couple companies where "tending the Notion garden" became someone's job despite there being no incremental value there.

The solution to the status problem is to focus on outcomes. No one cared that Bob's tool choice might've slowed him down when deciding the winner of the hackathon. And your manager shouldn't care if you use Superhuman and blaze through your mail or print it out and highlight important passages.

If you're working somewhere that gets that right, or close to right, then you can focus on picking productivity tools / approaches that genuinely matter and lead to better outcomes, ideally faster. In the era of agentic AI, there are more of them than ever before, though you have to choose wisely since there are plenty that could win a Tony for productivity theatre.