[benoau]

For Roblox their 6% of global turnover ($5b) is $300m which while it seems trivial, is 30% of their profit ($1b).

For a company like Google this fine would be in the vicinity of $24 billion, which would be a bit over 20% of their annual profit.

So for companies that have to answer to shareholders this is already a pretty big deterrent, but just in case if they reject compliance it becomes a periodic penalty!

[buzer]

Of one year. How many years does it take complete the investigation and let courts handle appeals? I assume they do not need to change behavior nor can the fine increase during the appeals.

[benoau]

I don't know, there's certainly mixed results so far for the DMA which has harsher penalties and none specifically for how this would play out with the DSA.

We've seen Zuckerburg pivot from openly pledging to defy the EU [1] and then presenting compliant plans six months later to avoid the the periodic fine [2].

But we've also seen Apple in a bid to avoid the periodic fine imposing a ~20% commission [3] on third party payments after their 27% fee was ruled illegal and they were told it must be free [4]. The investigation into that has taken a year now despite being immediately perceived as noncompliant by many developers and ressembling what Google was recently fined €430 million for [5] and Apple seems to feel no pressure to change it.

I guess what happens next to Apple will decide if companies fear this regulation, the periodic fine they were due if they didn't drop the 27% fee was touted to be up to $50m/day retroactively for the entire noncompliance period, which is now at least 400 days so lots of opportunity to send a message.

[1] https://www.reuters.com/sustainability/boards-policy-regulat...

[2] https://www.reuters.com/business/meta-offer-choices-personal...

[3] https://daringfireball.net/2025/06/apple_app_store_policy_up...

[4] https://ec.europa.eu/competition/digital_markets_act/cases/2...

[5] https://www.theguardian.com/technology/2026/jul/23/eu-fines-...