[throwatdem12311]

6% of sales is just “cost of doing business”.

Sometimes it’s more profitable to eat the fine than change your behaviour.

[chronogram]

A fine doesn't give immunity for the future. You pay the fine for the past behaviour, then you start paying fines of up to 5% of daily global revenue for every day you keep being non-compliant. That's the start. The end is not doing business.